Janette Toral

Archive for November, 2011|Monthly archive page

User Advertising experiment via Empire Avenue

In Empire Avenue on November 5, 2011 at 8:51 am

One feature that I decided to test in Empire Avenue is its User Advertising feature. This allows any member to post an advertisement and use their eaves to pay for it.

By default, a member is allowed to have one ad. I just upgraded and paid around 4000 eaves to activate spreading influence #1 and #2 that allows 3 advertisements at a time.

For an advertisement to get 10,000 impressions, the usual fee is 2000 eaves which is not necessarily high either.

Decided to run 3 ads and will see how it will turn out. Look forward sharing the results soon.

Advertisements posted via Empire Avenue

Advertisements posted via Empire Avenue

Are you giving something back? Learnings from Empire Avenue “Mission” feature

In Empire Avenue on November 2, 2011 at 11:38 pm

Like many early Empire Avenue users who got access to the Mission feature, I immediately allotted eaves and send out tasks. One thing I became conscious of right away is to make my missions not entirely about me but more of a win-win benefit, or help others too, for those who joined.

This includes:

1. Asking EA users to join a contest. (get a chance to win)

2. Help a fellow blogger win a contest.

3. React to a video (where the subject is of interest to us).

4. Join a Flickr community (where interaction on one’s profile can increase should they actively participate).

In these instances, I know there are EA members who got the eaves but not exactly follow the mission as is. This makes me contemplate on three things:

1. Was the mission too self-serving?
Using the reward as somewhat a right to expect fulfillment doesn’t really sink down to me well. The least I want is to be assumed that my participation was bought rather than an incentive to even take the time to look at it – whether worth taking notice or not.

2. Was the mission fun or worthwhile?
Pointing users to a boring video and ask them to like it – is partly downgrading the EA audience. Just because they have time to buy shares and participate in missions, doesn’t make them cheap to perform a task.

Also, just because you wrote a great piece on a topic does not necessarily mean readers will leave a comment or tweet you. Because more often than not, after a while, readers will analyze beyond one’s writing.

These are thoughts that crossed my mind when I was reviewing the results of #2 and #3 mission.

3. How do I give back in return?

If a person joins, can I reciprocate beyond buying their stocks? Knowing that I can’t 100%, makes me realistic about it all the more.

This is what also prevents me from giving a +K mission on Klout. I am very tempted actually. But I resisted as I want each +K received, a reflection on one’s influence, be earned not “game”.

Participating in missions is all about building relationships. Asking a favor to take time to check out what you have to offer. It is like a focus group where those who click to view expresses intent. Those who completely perform step 2 of the mission are the ones that bought in.

It is not about “buying” the task. Because if it is all about that, then definitely the eaves being used to pay for it is way below what most EA participant players’ time is worth.

In summary, what I learned after 4 missions so far is the success or failure of a mission reflects on the sender, shareholder relationship, message, and task sent.

I still have a lot to improve.